Transubstantiation

I believe the so-called "industry" refers to a quietly-publicized website unveiling as a soft launch. With my decision to mention this blog on a few websites, I started to ponder what you'd call the, umm, launch that isn't the soft kind?

"Hard launch" is too sexual and "public launch" sounds like something that goes on in Cape Canaveral or Kitty Hawk. "Debut" isn't really appropriate since I've been posting here for a couple weeks, even if only for experimental purposes. Technically, my "debut" (as far as the internet is concerned) came whenever I started getting in message board wars in high school. You could call it sort of a "reissue," but that's a dirty word for people that have worked in music, particularly given the recent and horrifying trend. Shame on me for even mentioning that one.

You could probably run down a huge list... Re-launch, second wind, proper release, ground-rule double... whatever.

I decided on transubstantiation, which is questionably offensive I guess, but I'm not much of a religious person. At least, I haven't been ever since I got really boring presents for my Catholic confirmation, while all my Jewish friends were raking in thousands of dollars from their various mitzvahs to spend on things like college and nice shoes. I consider this the transformation from a blog known by less than six people to an internet portal frequented by as many as twelve people, and I can't call it simply a transformation, because transformations give me terrible flashbacks to my differential equations textbook.

Anyway. For those who are new here, enjoy. For the people that have been here before, I'm sorry you read this post. For those who really hated all those reviews I wrote about Finch and Strung Out and Copeland and whoever else... get over it. You'll occasionally see similar types of things here, so you might want to pursue other options.